Learn it today. Use it Monday.
Free, no-fluff courses on AI, local search, reputation, and follow-up — built for owners, not marketers.
Pick Your First CourseIf you run a local business, contracting, HVAC, plumbing, landscaping, a clinic, a restaurant, you already know marketing matters. You also know most of it sounds like noise.
MCM360 Academy cuts through that. Short, practical courses on AI, local SEO, lead conversion, messaging, and customer retention. No jargon. No 90-minute webinars. Just systems you can put to work your next business day.
Pick Your AI Tool
Get Found Locally
Convert Leads Into Customers
Message & Brand
Who built this
Michael Cummings
Founder, MCM Digital Products
Michael runs MCM Digital Products, an agency that helps local businesses get found online, capture more leads, and automate follow-up with AI. He built MCM360 Academy to share the same playbooks his agency uses daily: practical, plain-English, and ready to implement Monday morning.
I'm not technical. Is this for me?
The courses assume you run a business, not an IT department. If you can use a smartphone and send an email, you have the skills you need. Everything is explained in plain English with click-by-click guidance.
How long do the courses take?
Most are built in 10-20 minute lessons you can fit between jobs or after hours. These are playbooks, not semesters. You can finish a course and use what you learned the same day.
What makes this different from free tutorials on YouTube?
YouTube gives you generic advice. These courses come from real agency work with local businesses: contractors, clinics, restaurants. Every lesson wraps up with an action step, a template, or a checklist ready to implement.
Do I need to buy extra software?
Most courses work with tools you already have: Google, ChatGPT's free tier, your phone. When a course recommends a paid tool, it tells you upfront and explains whether free gets you far enough to start.
What if I get stuck or want someone to do it for me?
Both are covered. If you're stuck on a step, book a free strategy call and we'll get you unstuck — no pitch, just help. And if you'd rather skip the DIY entirely: MCM Digital Products is a full-service agency, and everything taught in these courses is something we build and run for clients every day. Learning it here is the best way to know exactly what you're hiring.
Is this really free? What's the catch?
Really free — every course, no credit card, no trial clock. The honest catch: MCM Digital Products is a marketing agency. Some people learn this and eventually want it done for them, and that's our business. Most people just take the training and grow. Either way works for us — local businesses getting stronger is the whole point.
Will this stay current as AI keeps changing?
Yes — and this is the part we're proudest of. The courses are reviewed and updated weekly as AI tools, Google, and platform rules change. When a tool renames a feature or a policy shifts, the lesson gets fixed. What you read here is how it works now, not how it worked when a video was recorded last year.